Americans check their phone about 262 times a day and 88% of their mobile time is spent on apps. This presents an opportunity to businesses to reach their ideal customers using mobile apps. Given below are a few reasons why you as a business should absolutely invest in mobile apps.
5 Reasons Why Businesses Must Invest In Mobile Apps
You, as a business owner, should consider investing in mobile apps for several reasons. These 5 are the most beneficial.
- Enhancing Customer Engagement
- Increasing Brand Loyalty
- Gaining Valuable Customer Insights and Data
- Staying Ahead of The Competition
- Streamlining Revenue Generation
Here is a list of ten key advantages of investing in mobile app development as a business.
Advantages of Investing in Mobile Apps
- Mobile apps provide brands and businesses with a direct channel of communication with their customers. Allowing them to reach customers directly through push notifications
- Apps help improve accessibility for the customers. Using the mobile app, customers can easily access products or services whenever they want.
- The average mobile phone owner uses 30 apps per month. This leads to continuous interaction with the brand/business. Continuous interactions are vital for businesses to foster loyalty and trust among their customers.
- Mobile apps help businesses offer personalized to their customers. This leads to increase in engagement and drives overall business growth.
- Businesses can also collect valuable data for customer insights using apps.
- The data collected can help businesses identify and predict market trends. This helps them to remain ahead of the curve.
- Having a tailored mobile app helps businesses present themselves as unique in a crowded marketplace.
- Mobile apps promote seamless transitions between online and offline interactions with the brand. This improves the shopping experience for customers.
- Mobile apps are a powerful tool to generate sales. Businesses can utilize apps to increase revenue through in-app purchases, subscriptions, and advertising.
- Mobile commerce is rising and mobile apps help businesses meet their customers’ unique needs.
Now that you understand why it is important for businesses to invest in mobile apps, you must also understand what the future holds for mobile apps.
Future of The Mobile App Industry
According to experts, mobile apps are not going anywhere, and these data backed stats prove that.
- The mobile app market will reach $756 billion globally by 2027.
- The number of smartphone users will increase to 6.9 billion this year. This means more apps and even greater opportunities for businesses to take advantage of them.
- Consumer spending using apps is set to reach $270 billion by the year 2025.
These stats provide an insight into the growing importance of mobile apps for the future. However, this isn’t enough. You must also keep an eye out for emerging trends that are shaping the future of mobile app development.
Top Mobile App Development Trends
As technology continues to progress, many new mobile app development trends are emerging continuously. From AI and Machine Learning to the rise of 5G, IoT, and AR, here is how these trends are shaping the future of mobile app development.
1- Artificial Intelligence & Machine Learning
AI has been transforming how businesses operate for a few years now. One way AI streamlines business operations is by fostering more personalized experiences for their customers.
AI and ML technologies allow mobile apps to analyze user data and learn from user behaviors. This data is then used by the AI algorithms to suggest products or services to consumers based on their interests. This helps boost conversions and drive overall business growth.
Another way mobile app developers utilize AI and ML is through chatbots. Chatbots have become instrumental for better customer service experiences for the users. AI chatbots use machine learning for predictive text in mobile apps.
These chatbots also facilitate users in their overall buying process. When used properly, these chatbots help users navigate seamlessly through the app. This increases customer retention and fosters brand loyalty among them.
AI is not limited to a single industry. From healthcare and finance to fitness and education, whichever industry you work in, using AI in mobile apps will lead to business success.
2- Internet of Things (IoT) Integration
$226 billion out of the $318 billion mobile app development industry was generated from mobile apps in 2023.
With the rise of smart devices in our everyday lives, integrating IoT with mobile devices has become that much more important. This is because users have grown accustomed to using technology to improve their lifestyle.
Mobile apps are being used to adjust temperatures remotely, lock or unlock doors, and enhance home security. Businesses must always strive to improve their users’ experience. And using mobile apps is a good way to do that.
3- Rise of 5G Technology
5G aka the fifth generation wireless technology, is set to change the way mobile apps are built and used. With the rise of 5G technology, speed and efficiency will drastically increase. As users will get accustomed to this, their expectations will also change. They’ll want businesses to provide solutions for them to make the buying process even faster.
This will lead to developers boosting the functionalities of mobile apps to keep up with the 5G technology. 5G, as you already know, is all about speed. 5G technology is capable of operating 100x faster than any existing technology. This will reduce latency and help provide a better user experience.
As a business owner if you are looking for a mobile app, you must ensure it is compatible with 5G technology.
4- AR and VR
Augmented reality and Virtual reality technologies are evolving rapidly. These technologies are being adopted for mobile apps by many companies. This is because using AR & VR technologies in mobile apps leads to more immersive experiences for the users. Immersive experiences mean users are engaged for prolonged periods of time. Leading to more conversions and streamlined business growth.
As VR and AR technologies continue to progress, they will become more accessible to the users. These technologies are being used in industries such as entertainment, travel, real estate, and retail. It is only a matter of time until these technologies expand to other industries such as education and healthcare.
Users are now using VR products like Meta’s Oculus Quest 2 to work out, explore other countries, and attend concerts and sporting events.
If you are a developer or a business owner, you must always factor in AR and VR technologies when creating a mobile app.
5- Mobile Commerce
We have seen first-hand how mobile commerce has shaped the way we shop. These apps bring the marketplace to the users’ hands. This allows users to shop from the comfort of their homes. These apps are being used by retail giants like Amazon, and many other small and large scale businesses.
This is a fast paced world we are living in. Users now don’t have enough time to go out for groceries and other necessities. They’d much rather relax in their homes and shop online. This is what the modern consumer wants.
That is why it has become critical for businesses to utilize mobile apps to meet their user’s needs. Doing this is also important to compete in this highly competitive and digitalized world.
If you want your business to succeed, mobile commerce is a must for you.
6- Wearable Electronics
Wearables such as smart watches can do much more than just count steps. With technologies like voice user interface, artificial intelligence, and virtual reality on the rise, the possibilities are limitless for wearable devices.
With wearable electronic devices becoming the new norm, it is high time for businesses to develop apps keeping these devices in mind. It will not be long before users will be able to shop using wearable devices. The Healthcare industry has been the first to take charge in this regard. Wearables like Fitbit and Apple Watch use an electrocardiogram app to track any cardiovascular irregularities. And this is only the tip of the iceberg. Other industries will soon follow suit.
7- Blockchain Technology
Data security remains a prevalent issue for many businesses. Mobile app developers are now using blockchain technology to create more secure mobile apps.
User data is always fragile, and keeping it secure is absolutely crucial for businesses. Users trust businesses to protect their personal information whenever performing transactions. Unfortunately, cyber attacks have also been on the rise, making data security paramount.
As a business owner it is your responsibility to keep your users’ data secure. One way you can ensure data security is by using blockchain technology in your mobile apps.
Secret To Success in Mobile APP Development
What’s the secret of success for businesses in mobile app development? It’s simple, you need to always keep an eye on rising trends and user demands. Doing this, you’ll be able to stay ahead of the curve and meet users’ needs proactively. This fosters a sense of trust among your target audience. Which leads to enhanced conversions and, ultimately, sustainable business growth.
