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Ideas & Insights
March 07, 2019 7:31
So far 2018 has been a great year for mobile apps. Currently software developers are working on a redesign of the smartphone, as it is due for an overhaul. The top player in this sector is Apple with their introduction of the iPhone X, manufacturers like Android and Samsung are working on devices without buttons. In 2017, 254 billion apps were downloaded with 90% being slaves to network speeds, they are long overdue for new mobile app development. 5G networks are sweeping across the world and the entire population will witness a change in app development. Integrated chips are powering our Smartphones and they are currently under new development. New technology in 2018 is proving to be a year to watch out for, with developers working on virtual and augmented reality. Below are the top 5 mobile app trends that will raise the bar for the next product design. Predictive...
February 20, 2019 7:33
In an era in which technology is touching everything around us, bad software can now even affect your shoes. A few weeks ago, sneaker titan Nike released a pair of self-lacing sneakers called Adapt BB that were so popular that they sold out in less than an hour after they were launched. The $350 shoes, though, have since hit a big glitch, which relates to the smartphone app that pairs with the sneakers and controls how tightly laced they are. The Android version of the app reportedly bricks the shoes when communicating with shoe firmware Nike updated a few days after releasing the shoes. FitAdpapt Technology The technology behind the self-lacing shoes is called FitAdapt, which users can theoretically access through either the app or manually by using a set of buttons on the side of the shoes. FitAdapt is based on something called HyperAdapt, which the company first released...
February 13, 2019 7:33
The annual SXSW festival in Austin brings together the best in the arts from various media, including music, TV, and film. There are few finales as anticipated as that of "Game of Thrones", which will come to an end for HBO in the coming months with anticipation already building for the return of the show on April 14, 2019, in the U.S. To continue the buzz around the world's biggest TV show, HBO has been developing a number of brand partnerships including a continuation of the partnership with Snapchat. In the past, Snapchat has developed various augmented reality options usually using its AR Marker Tool to bring images to life. The development of the partnership with Snapchat has given HBO the opportunity to bring its marketing for "GoT" to life on many levels at SXSW. The City of Austin has been submerged in "Game of Thrones" marketing materials including a...
February 06, 2019 7:32
Microsoft's Marketing Chief Has Spoken Out Against April Fools' Day Pranks-and He's Not Joking If you're a fan of Microsoft's products and/or intellectual property—think Xbox, top-notch PCs, and Minecraft, specifically—you're probably assuming that the company's employees and software developers, because their work is so difficult and centers on helping others to relax and have fun, will pull a prank or two during April Fools' Day, which, as always, is scheduled for the first day of April. Unfortunately, you couldn't be more wrong. As a matter of fact, Microsoft's corporate division has taken a decidedly anti-April Fools' Day stance. Chris Caposella, Microsoft's chief marketing executive, stated via memo (and in more words) that April Fools' Day pranks—particularly those that aim to entertain customers and the public generally—should be abstained from, as he believes that they can create negative news and unwanted media attention. An employee or group of employees recently leaked...
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