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Ideas & Insights
August 21, 2019 7:50
Microsoft's Marketing Chief Has Spoken Out Against April Fools' Day Pranks-and He's Not Joking If you're a fan of Microsoft's products and/or intellectual property—think Xbox, top-notch PCs, and Minecraft, specifically—you're probably assuming that the company's employees and software developers, because their work is so difficult and centers on helping others to relax and have fun, will pull a prank or two during April Fools' Day, which, as always, is scheduled for the first day of April. Unfortunately, you couldn't be more wrong. As a matter of fact, Microsoft's corporate division has taken a decidedly anti-April Fools' Day stance. Chris Caposella, Microsoft's chief marketing executive, stated via memo (and in more words) that April Fools' Day pranks—particularly those that aim to entertain customers and the public generally—should be abstained from, as he believes that they can create negative news and unwanted media attention. An employee or group of employees recently leaked the in-house memo,...
August 13, 2019 1:29
Change on social media can be met with rage from millions of users. It seems as though Facebook can't even move an button on their homepage without people having a problem with it. This time Snapchat is under fire from it's users. However, this time, a button didn't get moved, the app wasn't changed, and features weren't taken away. The icon was simply redesigned. The Logo Snapchat is famous for its logo - a yellow background with a ghost overlaying it. The change comes in the form of a bolder outline around the ghost's silhouette. The Snapchat fanbase isn't happy. @_tarathomas_ took to Twitter to complain, "the updated Snapchat icon is a little too aggressive," she said, asking others if they felt the same way. Another Twitter user joked, saying, "The snap chat logo changed and I'm freaked out. Mom come pick me up, I'm scared." Developers of the app...
August 06, 2019 1:30
The current age of technology continues to blossom. Research has shown that more people are starting to use their smartphones to browse the internet instead of a traditional laptop or desktop. The number of smartphone users continues to rise. Based on what has happened this year, 2019 is likely to include even more big things concerning software development. Here are 10 software trends to keep an eye on heading into the new year. Increased Emphasis on VR and AR Virtual Reality allows you to enjoy a simulated environment due to the help of computer technology. Meanwhile, Augmented Reality uses your surroundings to provide tips and keep you engaged. AR continues to grow in popularity, as business apps use it to keep their users informed. Many analysts predict that more than a billion people will use AR by the end of the next year. Heading into 2019, AR and VR may...
July 25, 2019 10:26
What may have once seemed like a far off futuristic hobby, augmented reality apps or AR apps have emerged into our modern world, providing the potential for endless entertainment for all ages. If you’ve missed the hype surrounding them, AR apps take computer generated images and place them on top of the user’s real-world views, providing a half real, half virtual reality world. These images are combined to create a seemingly magical, seamless new reality. Accessible on all but the most outdated devices, these apps are changing the way we think of what apps are capable of. It almost seems unavoidable to not mention the popular AR app, Pokemon Go. While not the first AR app out there, it was likely the first that made its way to mainstream consciousness with such acceptance. Everyone from the smallest preschooler to grandmothers could be found wandering neighborhoods in hopes of finding one...
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