No longer will parents or kids actually have to cut the tops off the cereal boxes. You can simply use the mobile app to scan your store receipt for the cereal, and the app will automatically send 10 cents to your chosen school for every product you purchase. Since 1996, General Mills has held a popular promotion called "Box Tops for Education," in which families could cut out box tops from the company's cereals, which schools could then redeem for cash that they could use for a variety of educational purposes. So far, the program has raised more than $900 million for schools all across the country. But now the company is taking the promotion into the digital age with a new mobile app. Why General Mills Is Doing This Jon Nudi, who is the president of General Mills' North American retail operations, announced the app at the company's annual...

Square made 125 million on Bitcoin during Q2-2019 from its new Cash app, nearly doubling the preceding quarter. The payment processing giant posted a 832,000-dollar profit for Q1-2019 on a record-high 65.5 million dollars in revenue. This caps the current five-quarter run of steadily increasing Bitcoin sales at Square. What’s Behind the Numbers? The August 1 earnings report showed a profit of two million dollars from Bitcoin alone. Square attributes this strong number to heavy increases in trading volume for Bitcoin. Square's Cash mobile financial app brought in 135 million dollars through digital financial services, transaction fees and subscriptions. The costs of Bitcoin trading operations are listed at 122.9 million dollars by Square. That means the Bitcoin exchange accounts for 92.5 percent of the Cash app total revenue by itself. Another factor is the 240 percent increase for Square revenues on a year-over-year basis for Q2. As a result, Square's...

Another day, another social media challenge with doubtless murky consequences. Are you one of 150 million people that recently downloaded FaceApp for the “#FaceApp Challenge”? You just wanted to show the world what you’re going to look like once you’re old and gray, but now we have some unfortunate news: you have inadvertently given your images to malicious actors … who can do whatever they want with you images… forever. What Is FaceApp? FaceApp initially blew up in 2017, and is currently experiencing revived virality due to the challenge. The app uses neural networks to simulate what you'll look like after you age⁠—think: adding wrinkles, coloring your teeth⁠—and the challenge is encouraging you to share the image. Seems like all fun games, right? Well, as long before you transfer your selfie to the app, you’re forking over your face and knowledge to shadowy figures who MIGHT use it for untold...

In the same showcase that highlighted the iPhone 11 series, Apple has confirmed the price model for its gaming platform, "Apple Arcade." After experiencing the platform for one entire month as a free trial, a subscription to Apple Arcade will run a monthly fee of $4.99. While many were wondering what sort of model Apple would use during the announcement earlier this year, the next issue is just how big of a gaming library the platform will feature; even $4.99 can be a big ask if the games are not that thrilling or intriguing. After an initial assessment of the service's library, there is an overwhelming feeling that its games are amusements that might not otherwise have a reason to exist. One of the first things that becomes apparent is that Apple Arcade is not trying to compete with the same increasingly-crowded space that other game subscription and streaming services...